Traditional Publishing – The Power of Rejection
This is for all the rejected writers of traditional publishing. You may reject yourself as a writer, you may have been rejected by publishers or you may have been rejected by family and friends as a writer. Let’s face it, rejection sits in many places and wears many faces.
But rejection is the one thing you don’t have to get used to anymore. You should no longer put yourself in a position where rejection is possible. If you’re interested in how to do this, make sure you read on.
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You can throw away future rejection by taking your power back in to your own hands and making it happen anyway. What you can do is evaluate your book and check it’s in alignment with your target audience. Many stories are written from personal experience. This personal experience helps you tell an authentic story with a plausible character arc. If this is you, if your story is based on experience , then you have become what I term a Butterfly Writer. The idea behind this term is that you use your experiences to fuel your written work. This style of writing is underpinned by writing what you know in order to share that wisdom with others. Whether you write a novel shaping characters in ways that readers see themselves in or write a self improvement book that helps others understand themselves and gain more clarity in their lives – traditional publishing rejection will no longer be a part of your story – because not only can you choose to reach your audience in another way, you can do so with the strength of your own authority.
Rise To Meet Your Dream
Your dream of becoming an author is not dependent on a publisher accepting your work. Times have changed. If you think that being accepted by a traditional publishing house is the only way to gain validation then your perception of what an author is may be due for a re-tune. The publishing world is in constant evolution right now, as are the authors that fill it. Authors come from all walks of life, with many messages that they feel important to share with their audience. Validation as a writer or as an author no longer sits with big publishing houses. This validation sits between you and your readers. The very essence of you becoming an author and fulfilling your dream is dependent on how much you’re willing to push until you make it a reality. Because there are plenty of ways you can make your book a reality if you believe in your book, its message and have found your audience who are anticipating what you have to share.
Your Message As An Author
Your validation as a writer and an author comes down to what you have to say. It is knowing your audience like you know yourself. It is talking to them like you would talk to a trusted friend. It is being confident, because you know your audience so well, that you trust in ‘the things you have in common’ and know that what you have to share will be helpful, entertaining or inspiring in some way. Just knowing the ‘common ground’ you share with your audience and the effect your book could have on them, is all the validation you need to carry on working on your dream in writing and publishing your book.
Knowing What Content Is Right For Your Audience
If you have something to say, say it. Write it down. See where it takes you. Feel how it feels to write it down and imagine the possibilities of how it will be received by your reader. Not a publishing house. Publishing houses are interested in making money. And yes, I’m sure you are too, and there is a way of making money by taking control and publishing your book, and making its purpose known all by yourself. It is possible. Plenty of people do this and are making a nice living from it. If you are seeking your audience out, or already understand them, then you will know it’s not what you say, but how you say it. This means it’s about the tone of voice you take. Knowing the tone that your audience will respond to best is equally important as knowing who they are. Content and tone make a good partnership in delivering content to a reader in a way that they will feel comfortable in reading. Remember, your audience should be able to relate to your story. Do a bit of research and find out the types of information they’re happy to share and the way they choose to do this.
Audience is Family
The readers you write for will be defined by your book’s purpose. These readers will recognise themselves in you, your story, the words you choose to express yourself or your characters. This is where your attention should lie, right here within the crowd of your beloved audience. It may be a small niche to begin with – but this can grow in time.
What if it was an audience of hundreds of thousands? Or thousands? What if your audience was on a smaller scale than world domination? What if your audience was loyal, kind, waiting for your book, and your next book and your next?
It’s better to have a niche audience who love you, who see themselves in you, who thank you wholeheartedly for sharing and caring enough to write for them, than oceans of fickle readers that are ready to throw rocks and insults if you put a foot wrong.
We all hate rejection. And this is mainly what happens when you approach a big publishing house, cap-in-hand, hoping for a publishing deal. That rejection can cut deep. It can be the difference between you continuing to pursue your career as an author, and you never getting back up from that rejection letter.
Yet, if you’ve experienced this sort of rejection or are about to try your luck with a publishing house, remember this: If you receive a letter of ‘polite’ rejection (which pretty much feels like a kick in the face) it doesn’t mean you can’t write or don’t have what it takes to stand by the title of author.
Instead, take this rejection and learn how to use it. To be rejected means you discover how to take the knocks (and cry into your pillow with the largest wound in the pit of your stomach gnawing away at whatever confidence you had) process the pain, and then use that rejection as FUEL.
As mentioned earlier, writing something that will please everyone or an audience of millions takes time. This is what publishers are looking for, universal sales. They have sales targets where the zeros probably fall off the page. But this doesn’t mean you can’t be a success without a publisher. You can be a success if you learn how to reach your audience. Admittedly, this will take time, patience and trial and error – but if you’re serious about your book’s message and becoming an author then what’s a little more patience gonna cost you?
Because publishing houses have their tick boxes (most of which are platform, social presence, profile and based on how much money you can make them), they don’t look at the personal message and purpose your book has for your niche. The meaning your book has for your readers could be priceless, but publishers aren’t interested in meaningful engagements for smaller communities. They see money, and the potential to make it in one felt swoop. And yes, so do we, because we can’t live on fresh air, right? But the time has come when you don’t need validation to be a writer, and you don’t need publishing houses to make you an author.
You Can Be A Blazing Strength Of Authority Entirely On Your Own.
In today’s climate you need to get yourself known. This means that you may begin writing a book for a niche market. Those that are happy from the get-go to invite you into their lives because they see your value. That doesn’t mean that your niche can’t grow into a bigger audience. Of course it can. But everyone has to begin somewhere. The value of what you have to share will be present in your blazing strength of authority that emerges from your story. Once you see this, don’t let anything stop you from reaching your audience. Starting small might be the best place to begin.
What we have access to strips all preconceived ideas of what you need to be an author, right down to the bone. If you don’t need a traditional publishing house – the pressure to conform to what they want – is gone. If you don’t need a traditional publishing house – you don’t need to write those awful one page synopsis’ to an agent. If you don’t need a traditional publishing house – you no longer feel the pressure of getting it wrong and being rejected.
When you remove traditional publishing houses from your goal – you remove all barriers to becoming an author.
The only one left standing in your way, is YOU.
What You Can Achieve
You have the ability to write and become an author with purpose, wisdom, and connect to your audience in ways that go far beyond reaching a fickle and unreliable mass market where trolls and bad reviews are rife.
You have the ability to publish your book and take your success and your book’s reach into your own hands.
With a carefully packaged book, cover, strap line, and content, you have the ability to draw your niche to your book with little marketing spend. The keywords here are determination, consistency and focus.
Once you get this right, I guarantee you will receive success as an author and reach your niche. Where you go from here, how you develop and grow your audience, how you interact with them, and how you both evolve as a partnership is entirely up to you. You can grow at your pace, every step of the way.
You could hold live webinars, attend speaking events, write articles as a guest blogger, write more books. It can take any shape you choose. Be it small or big, it’s always up to you.
One Last Thing
Your passion for your book ignited a dream. Hold on to that dream. Visualise. Work hard, and you will achieve.
Aim for the moon and you’ll always reach the stars.
Respectfully, your guide,